Skip to content
Request access
CIRO.Commercial Intelligence and Revenue Operations

See the market. Find your next move.

Explore market structure, venues, competitive positioning, portfolio opportunities and commercial signals from one intelligence workspace.

Discover the CIRO perspective

Market intelligence, venue context and commercial planning. One workspace for the decisions that move your beverage business.

Discover the perspective
Explore CIRO

01 / A commercial perspective

Built around the beverage business

The market is connected.
Your view should be, too.

CIRO is a commercial intelligence workspace for beverage-alcohol businesses: market data, venue context and commercial action, connected in one place.

A closer look at CIRO.

One workspace. From market intelligence to investigation and execution.

02 / The problem

A market in motion.
A place to act.

Seeing the market move is rarely the hard part. Deciding where to act is.

  1. 01

    Evidence in separate places

    Sales, imports, currency, tax and market reports each arrive in their own format and scope.

  2. 02

    Categories don’t name accounts

    A growing category doesn’t tell you which district, venue or product to pursue.

  3. 03

    Reasoning lost before action

    Analysis stays in slides and spreadsheets, cut off from the next sales conversation.

The cost is time, focus and decisions made on a partial picture.

03 / How CIRO helps

One workspace, from insight to action

From market insight
to commercial action.

Each step builds on the last and keeps its evidence attached.

  1. 01

    Understand the market

    Know where categories, origins and prices are moving before you commit effort.

    See the workflow
  2. 02

    Find where to sell

    Narrow a market to the districts and venues worth your team’s time.

    See coverage
  3. 03

    Decide what to sell

    Choose which products to put forward for a venue, with reasons you can check.

    See the evidence
  4. 04

    Act on it

    Carry the decision into an opportunity with a stage, priority and next step.

    See the handoff

04 / One workspace

Three questions. A connected perspective.

Follow the question.
Keep the context.

  1. Understand the market

    See what is growing or declining across sales, imports, FX and tax, then open a structured investigation.

  2. Find where to sell

    Move from market to district and trade area, separate licensed records from the wider landscape, and shortlist venues.

  3. Decide what to sell

    Check a product’s price position, then rank portfolio products for a venue with reasons and unknowns in view.

01

Understand the market

See what is growing or declining across sales, imports, FX and tax, then open a structured investigation.

Market intelligenceQuestion 1 of 3
Category contextDomestic marketCategory · period · source
TÜİK / GTİPImport & tradeValue · weight · origin
Context RadarMarket signalsDevelopment · publication · source
One market pictureContext for the next question.

Connected perspectives. Each keeps its own scope and methodology.

02

Find where to sell

Move from market to district and trade area, separate licensed records from the wider landscape, and shortlist venues.

Venue discoveryQuestion 2 of 3
Market→District→Trade area
Selected area
A venue to investigateFrom location to context.
CategoryProviderVenue profile
Review the venue→Carry its context forward

Illustrated selection path · no real venue locations or ranking implied

03

Decide what to sell

Check a product’s price position, then rank portfolio products for a venue with reasons and unknowns in view.

Product recommendationQuestion 3 of 3
The placeVenue context
The portfolioCatalog candidate
Fit factors
Price fitMargin ROIUsage fitBrand fit
Recommendation EngineA product, with its reasons.

Ranked from explicit inputs and fit rules.

?Missing inputsRemain unknown

Market Evidence adds context. It does not change the ranking.

05 / Ground truth

A wider view of the real market

See the landscape.
Then look closer.

CIRO goes below category level: the wider venue landscape, the official licensed layer and the records where they meet, each counted separately.

İstanbul / market layersConceptual view
District → trade area
01

Potential venuesThe wider commercial landscape

○
02

Licensed recordsThe official TADAB layer

◎
03

Confirmed matchesWhere venue and licence connect

↗
Schematic geography · separate layers, separate measures
What CIRO works from

  • Official market data

    TADAB domestic sales, TÜİK imports, TCMB exchange rates, excise tax and regulation.

  • Venue and market context

    Licensed-seller records, mapping-provider venue data and selected industry publications.

  • Your own data

    Licensed IWSR Türkiye reports and your product price list.

Coverage and freshness vary by source and market.

06 / Why you can argue with it

Conviction.
Without the
confident guess.

See why each product ranks where it does, which inputs are still unknown, and whether the data behind a view is ready to use.

CIRO does not hide uncertainty.

The evidence layerOpen to question

A recommendation.
Its reasoning, in view.

Where it comes fromSource & provenance
What it describesPeriod & scope
Whether it is usableFreshness & readiness
?
Unknown is an answerExpected volume · Clientele · Price tier

When these inputs are missing, CIRO leaves them unknown.

Product rules, illustrated. No live record or source status is shown.

07 / The handoff

Evidence moves forward. Judgment stays yours.

The next move
is a human one.

Carry venue and product reasoning into an opportunity with a stage, priority and next step. CIRO organises the handoff; your team makes the call.

  1. Discover

    Venue

    A place worth investigating

  2. Consider

    Recommendation

    A product and its reasons

  3. Prepare

    Opportunity

    Context, priority and stage

  4. Human judgment

    Reviewed action

    Your team makes the call

Drafts are promoted only after review and explicit confirmation.

08 / Who it’s for

For teams deciding where a portfolio competes

Different responsibilities.
One commercial picture.

  • Producers & brand owners

    Where categories are moving, how your prices compare, and which venues suit which products.

  • Importers & distributors

    Import flows by origin, currency and tax pressure on landed cost, and the accounts to prioritise.

  • Sales & marketing teams

    Venue shortlists by district, product reasons for account conversations, and occasion-led plans.

09 / Questions

Before the first conversation.
Plain answers.

What is CIRO?

CIRO is a commercial intelligence workspace for beverage-alcohol businesses. It connects market data, venue and licence context, product positioning and opportunity tracking, so teams can move from a market question to a specific account, product and next move.

Who is CIRO for?

Producers, brand owners, importers and distributors, and the commercial, sales and marketing teams who decide where a portfolio should compete. CIRO is built first for businesses operating in Türkiye.

Is CIRO a CRM?

No. A CRM records relationships and sales activity once you have chosen your accounts. CIRO works earlier and alongside it: understanding the market, choosing where to focus and deciding which products fit. It includes a focused opportunity list to carry that reasoning forward. It does not manage field teams, log visits or send communications, and it does not connect to external CRM systems today.

What decisions does CIRO help with?

It helps with questions like these:

  • Which categories and origins are gaining or losing ground?
  • How do exchange rates and tax changes affect your pricing?
  • Where do your products sit on price against the market?
  • Which districts and venues deserve attention?
  • Which products should you put forward for a specific venue?
  • Which opportunities should move next?
What data does CIRO use?

It uses official Turkish market sources: domestic sales (TADAB), import and trade records (TÜİK), exchange rates (TCMB) and excise tax rates. It adds official licensed-seller records, venue data from mapping providers, and selected industry and regulatory publications. Each view shows where its figures come from, and coverage and freshness vary by source.

Can we use our own data?

Yes, in two ways today. You can import your licensed IWSR Türkiye reports into the Private Data Hub to analyse brands, owners, distributors and price bands. You can also upload your product and price list (CSV or Excel) to see how your prices sit against the market. Other licensed and company datasets are not supported yet.

How are product recommendations made, and can we check them?

By transparent rules, not a black box. The Recommendation Engine ranks your portfolio for a venue from explicit inputs: concept, price tier, clientele, usage and volume. It combines them with four fit factors you can weight: price, margin, usage and brand fit. Every pick shows its reasons. Missing inputs stay unknown instead of being filled with assumptions. Market evidence appears alongside as context and never changes the ranking.

Which markets does CIRO cover, and will it expand?

Türkiye is CIRO’s first market, built in depth. It includes national market data and venue and licence context across major cities, with the deepest venue coverage in İstanbul. EEMEA is the next expansion horizon, and each new market is added only when its data is deep enough to support real commercial decisions.

How do we get access?

CIRO is in a controlled pilot with invited teams. Email contact@appciro.com to request access or a walkthrough. Pilot users can sign in with their existing access.

Market by market

Built in depth.
Ready to expand.

Türkiye is CIRO’s first market built in depth: local data, venue intelligence and commercial decision workflows in one workspace. EEMEA is the next expansion horizon, with each market added only when its data is deep enough to support real commercial decisions.

First market
Türkiye
Expansion horizon
EEMEA
Request access Pilot users: enter CIRO